Eileen Wang
Senior at New York University studying Media, Culture, and Communications with a Minor Focus in the Business of Entertainment, Media, and Technology
Phone: 917-972-9517
Email: eileenwang2001@gmail.com
Address: New York, NY 10003
LinkedIn
ABOUT
I’ve always been drawn to the moments where creativity meets strategy—where storytelling isn’t just about what you say, but how and why you say it. Studying media, culture, and technology at NYU has pushed me to think critically, while my experiences in fashion, beauty, and luxury have shown me how brands connect meaningfully with people. Whether I’m curating a campaign, refining a message, or building a brand’s presence from the ground up, I thrive in spaces that challenge me to be both thoughtful and bold. This portfolio is a snapshot of that process in motion.
EDUCATION
Bachelor of Science, Media, Culture, and Communication
Minor: Business of Entertainment, Media, and Technology
Cumulative GPA: 3.72
New York University, Steinhardt School - May 2025
New York, NY 10012
WORK EXPERIENCE
Jan 2025 - Present
PR and Influencer Marketing Intern
Tarte Cosmetics | New York, NY
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Manage daily influencer mailing shipments, inventory availability, and product order tracking systems.
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Coordinate high-volume influencer gifting to streamline custom beauty distribution. Assist with arranging influencer events, office visits, brand trips, along with PR closet restock/organization.
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Collaborate with cross-functional teams to execute marketing strategies in a fast-paced environment.
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Curated a full influencer mailer proposal; selected concept was approved by the CEO for execution.
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Organized and allocated 1,000+ branded and collateral items for customized influencer room drops.
May 2024 - Dec 2024
Brand Development and Marketing Intern
Maison Spoiled | New York, NY
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Developed and maintained a comprehensive inventory tracking system in Excel. Organized data for sales, consignment, and product placements to ensure streamlined reporting.
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Researched luxury jewelry trends and competitor brands to support content creation and marketing strategies. Identified key insights for strategic content planning and brand positioning.
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Sourced and liaised with manufacturers and freelance CAD designers to optimize production and cost efficiency. Calculated data from detailed invoices and production charts to create pricing spreadsheets.
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Monitored social media engagement and identified popular post types and themes.
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Collaborated with brand owner on marketing campaigns. Designed and created engaging content.
Dec 2023 - Feb 2024
Digital Marketing and PR Intern
Chopard | Shanghai, China
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Monitored digital/social media content and communicated with creative agencies.
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Assisted in campaign setup and analysis with the marketing team. Arranged shoots with talent agencies
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Contributed to meetings with digital media agencies to plan live-streaming events.
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Pitched, edited, and distributed media announcements and press release to amplify brand visibility.
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Supported marketing and PR teams with administrative tasks to ensure smooth operational flow.
Aug 2022- Aug 2023
Social Media Marketing Coordinator
MISAF Milano | Milan, Italy (Hybrid)
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Executed social media promotion and drove awareness across multiple platforms for shoe brands.
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Organized photo/video shoots on-site the exhibition to better showcase the event and products.
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Managed on-site media relations and provided support to press and influencers.
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Assisted with graphic designs for digital campaigns and their distributions.
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Collaborated with IFDA (Italian Fashion and Design Academy) and integrated student designs into promotional campaigns. Worked with them on-site to enhance the visual narrative of live content.
Jan 2021 - Dec 2021
Content Curator
Instap Co. (Social-Tech Start-Up) | Beijing, China
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Designed and filmed video campaigns, assisted in product distribution and promotion on TikTok.
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Strategized as the "face of the brand" by designing and starring in TikTok videos that broke the
purchase record (23.3M views on one video).
SKILLS & EXPERTISE
Eileen Wang’s skills and expertise encompass a dynamic blend of creative and analytical competencies, honed through academic study and hands-on professional experience. With a background rooted in storytelling, branding, and technology, she thrives in creating meaningful connections between brands and their audiences
Microsoft Office
Word, Excel, PowerPoint, OneNote, Teams, Outlook
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Graphics
Adobe: Photoshop, Illustrator, InDesign, Lightroom, Acrobat
Others: Canva, Procreate
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Google Workspace
Docs, Sheets, Slides, Forms
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Video
iMovie, Adobe Premiere Pro, Capcut
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Technical
HTML, CSS, SVG
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UX Design / Research
Wireframing, Market Trend Analysis, User Behavior Analysis
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Language
Fluent: English, Chinese
Elementary: Italian, Spanish
LEADERSHIP &
RESEARCH PROJECTS
Jan 2023 - Present
Vice President External Affairs
Kappa Kappa Gamma | New York, NY
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Spearheaded and supervised all roles and aspects of the EA department: Events, Public Relations (Social Media), Philanthropy (Fundraising/Donations), Risk Prevention, and Panhellenic.
Jul 2020 - Sep 2020
Sociology Research
Columbia University | New York, NY (Remote)
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Investigated sympathetic poverty of Amerindians in the U.S. & Canada; Explored the relationship between poor education system & healthcare and generational poverty.
CONTACT
Phone: 917-972-9517
Email: eileenwang2001@gmail.com
Address: New York, NY 10003
LinkedIn